Is Facebook All the Craze for Marketers?
Category : Social Media Marketing
Facebook has been around for a while now and we have seen it take many shapes. In the beginning phases during 2006, you just had college kids and some younger people. Fast forward to the end of 2015, and even the majority of grandparents have a Facebook account which seems a little silly but in reality, should tell us something.
The popularity of social media websites like Facebook have given people something to do during the majority of their free time. With that being said, some people literally check their account once or twice an hour.
While this may sound insane, it shows that people are turning to social media websites like Facebook to do their online searches whether they be teeth cleaning or weed eating. Either way, people value the opinions of their friends, and have made it a lot more natural to find things online.
If you are a marketer, this is excellent news for you.
Most of your target market probably spends a good chunk of their time on Facebook, which can mean more exposure for you- if you do it in the right way, of course. That means, not looking desperate, scuzzy, and spammy.
So to answer the original question of this post, yes, Facebook is a craze for marketers. But this has changed a bit since 2012 when marketing on Facebook for free was really a big thing. The reason people don’t do this much any more is because less and less people are paying attention because of all the noise and spam, which is why I said it needs to be done the right way.
Paid Facebook ads have just about taken first place for one of the best ways to market on the platform.
Not only can you get laser-targeted with these, but you can do it for pennies on the dollar in some niches, which I will take over free Facebook marketing methods any day.