To Blog or Not to Blog – That is the Question

To Blog or Not to Blog – That is the Question

Category : Blogging

Blogs these days are all the rage. Now that over 2 million blog posts are published each and every day, anyone can own one. That means that if you do decide to have a blog, you’ve got to be willing to be different than most others.

In my own experience and those I’ve learned about from a plethora of others over the past 5 years, I’ve concluded that whether or not a person or business should host a blog depends on how much interest there actually is – whether or not there’s a targeted audience to speak to.

For example, many types of local businesses can benefit from having a blog. Ones that sell services or products that people will want more information about before buying. For other types of companies like limos, blogging may not pay off as well.

But this blog is mostly about internet marketing, for now. So that means that this post is going be directed towards those that are interested in blogging for an internet marketing business.

Blogging for Internet Marketing

Plenty of internet marketers blog for different reasons, but mostly to promote themselves, their brand, products, services, content, etc. But doing it right is more of a long term strategy. Some blogs can even be turned into business models themselves, but more on that topic another day. There’s a lot to say.

The name of the game online is content, and it even has a matching mantra: content is king.

If you can put out good, valuable content that can actually help people, you can have a successful blog. If not, it’s going to be much harder to see success.

The whole point of having a blog is to share value with people searching on the web. That’s it. And if you can do it well, you can have a blog that can produce a profit. If a blog fails to profit, it’s not doing its job.

Conclusion

Whether or not a person should blog depends on the amount of resources they are willing to dedicate to it, including time and money. Otherwise, what’s the point?

With so many blogs on the internet and so many on the same subject, why would a person be willing to stick around on a blog that offers no value.


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